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09 · UX / CRO

UX and CRO: turn more visitors into customers

Attracting visitors costs money. If your website doesn’t convert, every improvement in SEO or advertising delivers less than it could.

Illustration of Mavagna’s UX and CRO service

We study your users’ real behaviour with analytics, recordings and heatmaps, and use AI to analyse thousands of sessions and find patterns. Then we prioritise the changes with the most impact and validate them with A/B tests.

  • UX/UI
  • Heatmaps
  • A/B testing
  • UX writing
  • CRO

What’s included

What our UX and CRO service includes

  • Conversion audit

    We review the whole funnel and find where and why visitors drop off.

  • Behaviour analysis

    Heatmaps, session recordings and surveys, analysed with the help of AI.

  • UX/UI design

    Redesign of key pages and forms to make them clearer and easier to use.

  • A/B testing

    We validate every change with data before rolling it out to all visitors.

  • UX writing

    Copy that answers questions and prompts action at the right moment.

  • Personalisation

    Content and offers adapted to each type of visitor.

Results

What you gain by working with us

  • More contacts and sales from the same traffic.
  • Decisions based on data, not taste.
  • Better returns on your SEO and advertising investment.
  • A website that’s easier and more pleasant to use.
How we work
01 · Assessment
02 · Design
03 · Build
04 · Launch
05 · Continuous improvement
See the full method

Frequently asked questions

Questions about UX and CRO

More answers in our general FAQ.

A/B tests need a certain volume, but with less traffic we can still improve conversion with qualitative analysis and proven best practices.

Almost never. The usual approach is to improve the pages and steps that have the biggest influence on sales.

With the conversion rate and the number of contacts or sales before and after each change, in a dashboard shared with you.

Let’s talk

Shall we talk about UX and CRO?

Tell us how your team works today and we’ll suggest what to automate first, how much time you’ll save and what it will cost. No strings attached.