08 · Digital analytics
Digital analytics: reliable data to decide where to invest
Google Analytics says one thing, the ad platforms another and the CRM a third. Without reliable data it’s impossible to know which channel brings in customers, what each one costs or at which step of the journey they drop off.
At Mavagna we start with your business questions, not the tools. We design a measurement plan, set up GA4 and Google Tag Manager cleanly and with documentation, comply with the GDPR using Consent Mode v2 and connect website, ads and CRM to measure real sales. Then we sum it all up in a dashboard your team understands and use AI to spot changes and opportunities before they go unnoticed.
What’s included
What our digital analytics service includes
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Measurement audit
We review GA4, Tag Manager, pixels and conversions to find duplicate data, broken events and whatever isn’t being measured.
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Measurement plan
We translate your goals into events, conversions and indicators with clear names and documentation that survives website and team changes.
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GA4 and Tag Manager
A complete setup with data layer, e-commerce, forms and calls, validated tag by tag before publishing.
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Privacy and Consent Mode v2
Cookie banner, Consent Mode v2 and, when it pays off, server-side tracking to comply with the GDPR without losing more data than necessary.
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CRM attribution
We connect GA4, Google Ads, Meta and your CRM to know which campaigns generate sales, not just clicks or form fills.
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Dashboards and AI reports
Looker Studio dashboards with the indicators that matter and automatic alerts when something changes significantly.
Results
What you gain by working with us
- A single version of the data you can trust.
- Knowing which channel brings in customers and what each one costs.
- GDPR-compliant measurement.
- Faster decisions with a clear dashboard.
Each tool measures and attributes differently, and there are often duplicate or misconfigured tags. With a shared measurement plan and the connection to your CRM, they all tell the same story.
Yes, if it’s configured properly: with a correct consent banner, Consent Mode v2, minimised data and the right information in your privacy policy.
A complete GA4 and Tag Manager setup is usually ready in two to four weeks. Server-side tracking and advanced dashboards may take a little longer.
Not always. It pays off when you invest significantly in advertising or lose a lot of data to blockers. We assess it during the audit.
Other services that work well together
Worth reading before you start
Let’s talk
Shall we talk about digital analytics?
Tell us how your team works today and we’ll suggest what to automate first, how much time you’ll save and what it will cost. No strings attached.