03 · Growth strategy
Growth marketing consultancy: grow with clear priorities
Opening channels with no plan, investing without knowing where the bottleneck is, or having marketing pull one way and sales the other. It’s very common, and it’s what holds growth back the most.
At Mavagna we combine strategy and execution: we analyse your business end to end, from the first visit to the repeat purchase, choose the metric that really moves your results and build a roadmap prioritised by impact, confidence and effort. Then we execute it in short cycles of experiments, with AI helping us generate hypotheses and analyse results faster. And because we are also an automation agency, whatever works becomes a process that runs on its own.
What’s included
What our growth marketing service includes
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Growth diagnosis
We review your value proposition, audience, channels, funnel and data to find where your growth is stuck and how much it’s worth to unblock it.
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North Star metric and KPIs
We choose the metric that best reflects the value your customer receives and three to five indicators that drive it, from acquisition to sale.
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Prioritised roadmap
All opportunities in one list ranked with the ICE method (impact, confidence and ease), with owners and dates.
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Weekly experiments
Short cycles of hypothesis, test and learning across acquisition, activation, retention and referral. What works is scaled; what doesn’t is dropped quickly.
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Growth with AI and automation
We use AI to research, create variants and analyse results, and we automate the levers that work: lead follow-up, onboarding or customer reactivation.
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Dashboard and handover
A dashboard tracking each indicator and sessions with your team so the method stays in your company, not with us.
Results
What you gain by working with us
- Knowing what to invest in first, and why.
- Marketing and sales working towards the same numbers.
- Decisions based on experiments, not hunches.
- A growth method your team learns to use.
It’s a way of doing marketing focused on measurable growth across the entire customer journey, not just acquisition. It is based on data, a shared North Star metric and continuous experimentation to scale what works.
An advertising agency optimises campaigns. Growth marketing looks at the whole business: offer, website, conversion, retention and repeat purchases, and decides which lever to invest in before spending more on ads.
No, almost never. The diagnosis is precisely what tells you which two or three levers to focus on first, based on their impact and cost.
No. We work in cycles with clear goals and review the results with you. We recommend at least three months so the experiments produce solid conclusions, but you can stop whenever you like.
Other services that work well together
Worth reading before you start
Let’s talk
Shall we talk about growth marketing?
Tell us how your team works today and we’ll suggest what to automate first, how much time you’ll save and what it will cost. No strings attached.